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The Top 5 Retention Marketing Pitfalls (And How to Avoid Them)Let’s face it: eCommerce retention can be complex. For most marketers, building a retention strategy can often feel like trying to build a puzzle with missing pieces. They know their customer data...
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A growth strategist’s advice for Your eCommerce brands
With consumer demand not predicted to increase until later in the year, if it does at all, 2024 is set to be a challenging year for Australian retailers. So how can eCommerce and D2C brands continue t...
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The Rise of TikTok Shop: Product Discovery Gone ViralScrolling through TikTok, it’s clear that influencers’ opinions can play a significant role within the buyer’s journey. In fact, when the #TikTokMadeMeBuyIt hashtag started trending in 2020, it ins...