Food & Beverage Case Study.

01
Industry

Health Food

02
Challenge

Scale Ratings & Reviews program to match the company’s growth.

03
Solution

Syndicate content to leading retailers while integrating with Shopify Plus for native displays.

04
Results

17-day implementation, 3x increase in conversion rates, 40% spike in total sales.

Ratings & Reviews Critical to Kiss My Keto Success

The Kiss My Keto success story is all about providing the right products at the right time. Over the past few years, its “Better for You Snacking” products have cultivated a loyal customer following, empowering its fans to achieve their ketogenic nutrition and lifestyle goals.
The company sells online through its own Shopify site, Amazon and Walmart.com, and in retail brick & mortar outlets such as Kroger, Sprouts, Whole Foods and Walmart. As the company grew, it needed a Ratings and Review software partner that could help it scale as the company expanded its ecommerce business and retail distribution partners.
In July of 2020, Kiss My Keto went live with Ratings and Reviews software from Reviews Junction, to enhance the customer experience through display of customer feedback and images on its product web pages. It also leverages Reviews Junction' ability to syndicate reviews with leading retailers, such as Walmart.com, to significantly expand its consumer reach and influence. Additionally, the company has also incorporated reviews within its advertising initiatives.

Reviews Junction: “An Ideal Fit” for Kiss My Keto

“Many brands say user generated content is the lifeblood of their business. And Amazon showed us the power of reviews,” said Michael Herscu, Marketing Manager at Kiss My Keto.
Reviews Junction was an ideal fit for us as it was affordable, offered solid user generated content analytics, and was easy to use. The Reviews Junction solution is very flexible and makes it simple and easy to request and display customer reviews and images.”
Another factor that was important to Kiss My Keto was Reviews Junction customizable front-end user interface, as the company is very particular when it comes to the user experience and user interface on its site.

Powerful Shopify Plus Integration

A critical reason for Kiss My Keto’s selection of Reviews Junction was a tight integration with Shopify Plus, which Kiss My Keto uses to power its website.
“The availability of apps on the Shopify Plus Marketplace can be overwhelming. You have to be careful with the apps you opt to use, as too many apps can slow down the site speed and responsiveness,” said Herscu.
“In my opinion, Reviews Junction integrates with Shopify Plus in the best possible way; it rests outside the Shopify platform, so administrators don’t need to go into Shopify Plus to view analytics. We’ve worked with other review software solutions, and all the other apps rested inside the Shopify interface, which negatively impacted site speed.”

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